Seddons has commissioned research to measure business activity in the West End, as to better understand the factors that are creating — or impacting — business confidence in the area. The West End’s international footprint makes it the ideal barometer for global spending habits, while its location makes it home to a uniquely diverse set of business types.

The results were illuminating, and delivered far greater insights than we first imagined. In carrying out this research, we’ve been able to distil the most valuable and unique aspects of being based in the West End, as well as highlighting the concerns and challenges faced by local businesses as we look to the future.