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    Sean Graham Examines Why Silos are the Enemy of Effective Marketing

    Summary

    Sean gives his expert advice in Marketing Week.

    Head of Marketing and Business Development Sean Graham advises on how to break down silos and increase collaboration. Sean draws on his experience as a senior manager in professional services and highlights the importance of implementing, and spearheading change.

    Sean emphasises, “Marketers are, by nature, used to experiencing and introducing change, in a way that other areas of the business are not, and a large part of our role should be using this mentality to help introduce necessary changes across the business as a whole.”

    To read the full article online, click here.
     

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