Sean Graham Features in the Law Society Gazette Discussing Measuring Online Impact12 Mar 2018 // In the press
How can lawyers and law firms know their online promotion is effective? Head of Marketing Sean Graham comments
Head of Marketing Sean Graham comments in the Law Society Gazette, discussing the importance of tracking and measuring the performance of online content for lawyers and law firms.
Sean advised that measuring online activity ‘allows you to gain a clear view of your digital footprint. Your online presence is your shop window and, with a bit of investigative knowledge, will give clear insights into consumer habits.
Search engine optimisation [SEO] is vital. If your website does not come high enough in the search rankings, consumers will quickly go somewhere else. Therefore, it’s hugely important to pay attention to SEO and also to have a digital strategy in place.’