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Seddons Advises Flight Story Group on its First Acquisition

Seddons has advised Flight Story Group a business founded by Steven Bartlett, on its acquisition of R Agency, a PR and social media agency.

Seddons has advised Flight Story Group, a business founded by Steven Bartlett, the founder of Social Chain and the youngest investor on BBC’s Dragons’ Den, on its acquisition of R Agency, a PR and social media agency.

The Seddons team was led by Corporate Partner Alexander Egerton, who was assisted by Corporate Associate George de Stacpoole, and Commercial Assistant Libby Morris. Seddons advised on all corporate and commercial aspects of the transaction. Rebecca Ridge was advised by Ince.

Flight Story founder, Steven Bartlett, has worked with Seddons – the firm worked with Social Chain. This acquisition further strengthens the commercial activity of Seddons’ corporate practise, and highlights its expertise in advising on matters relating to digital companies, technology and social media. Seddons is currently advising an agency on the suite of contractual documents that its clients are issued with.

Alexander Egerton, Corporate Partner at Seddons, comments: “We have worked closely with Steven and his team at Social Chain so we were delighted to continue this relationship. This is an important strategic transaction for Flight Story as it brings into the fold a business that compliments its offering in the digital marketing space. We look forward to working with Flight Story as the business expands.”

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